About the UK Lingerie Awards

The UK Lingerie Awards, 2011, will take place on September 7th at the exclusive, ultra-glamorous, One Mayfair in central London.

The glittering ceremony will be attended by 250 leading lights from the British lingerie industry, including designers, wholesalers, agents, department store and web site buyers, and the best independent and nationwide retailers in the country.

The UK’s most senior buying teams, designers and suppliers will be invited to the spectacular dinner, where they will be wined and dined in 5-star style as they witness the Oscars of the British lingerie industry. Following the dinner, there will be a chance to dance long into the night and to celebrate with the winners of the awards.

A PR campaign will make the UK Lingerie Awards a major event for consumer as well as trade press. The combination of the prestigious location, the awards themselves, the glamour of the party and entertainment, and a smattering of celebrity supporters will draw in the press and paparazzi.

This brand new awards ceremony for the UK lingerie community is a long-overdue celebration of the extraordinary talent and hard work by hundreds of professionals that make up this most glamorous industry. Winners and finalists will benefit from year-long recognition for their achievements, and also act as benchmarks that will inspire their peers.

Lingerie Insight is now firmly established as a leading authority on the UK intimate apparel market. The UK Lingerie Awards will benefit from this expertise, and also from a panel of hugely experienced judges from the worlds of lingerie design, retail and academia.

Moreover, the Awards ceremony itself, and supporting print and online publishing, will draw on the talent, tools, manpower and event management experience of Lingerie Insight’s parent company –ITP Publishing Group – the global publisher of world-beating titles including Harper’s Bazaar, EsquireTime OutGrazia and Cosmopolitan in the Middle East.

Publicity for the Awards has already begun, and will build momentum right through to the ceremony in September. Lingerie Insight magazine, LingerieInsight.com and the Lingerie Insight Daily News Alert, will consistently draw attention to the concept, the nominations process, the judging, the finalists and eventually the winners over a six month period.

Following the Awards, Lingerie Insight will publish a spectacular UK Lingerie Awards Special Report with its October issue that will pay tribute to all the winners and finalists, along with pictures from the ceremony and thoughts from the industry.

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